Posted on 09/06/2017
We are fascinated by Brutalist architecture. Walking south along Waterloo Bridge at dusk with the powerful concrete masses of the Hayward Gallery and the National Theatre rearing up, you really get a sense of the sublime power of this period of architectural design.
Its very name is misleading, making many condemn its concrete forms for their obvious "brutality". The etymology actually lies in the French béton-brut – literally "raw concrete" – the movement's signature material.
Today, we use Brutalism to refer to both a moment in post-war British architecture and the broader phenomenon of an almost sculptural Modernism rendered in raw concrete. We have learned a lot by studying the roughness and monolithic qualities of these cast-in-place concrete surfaces. And found great beauty in the distinct modular elements that expose the building’s functions, whilst forming a unified whole.
Materials, texture, construction. It’s these same three words we often use to describe our eyewear collections. Our latest stainless-steel frames manipulate the line of design creating an almost deconstructed, brute effect. So we decided to strip everything else away and pursue this in the imagery - contrasting the power and simplicity of steel glasses with the stark form of Brutalism.
Captured by Joaquin Laguinge with focus of extreme clarity; the photographs are best enjoyed with The Kinks' song Waterloo Sunset ringing in one's ears, released in 1967, the same year London Brutalist buildings were completed. Our favourite line: "As long as I gaze on Waterloo Sunset, I am in paradise".
Smart, classic and modern. Exposed steel construction. Three dynamic shapes to amplify your style.