Kite Optics Limited respect the personal privacy of all users of the www.kitegb.com website and all customers at our stores. We therefore take all of our obligations for processing personal information very seriously. By using our services, you agree to the use, disclosure and procedures this Privacy Policy describes.

1. We may collect and process the following information about you:
   • Your name
   • Date of birth
   • Contact telephone numbers (including mobile)
   • E-mail and postal address
   • Details of any prescription supplied to you by your healthcare professional or medical practitioner
   • Information that you provide by filling in forms on the website
   • Details of your visit to the Website and any transactions you carry out on the Website

2. We collect your information:
   • When you make a purchase
   • When you communicate with us
   • When you use third party services through us
   • When we collect information automatically

3. We use your information:
   • When processing your order
   • When you enter a KITE competition
   • When providing you with information you request or we feel may interest you
   • When we collect information automatically
   • When we may share or disclose non-personal information with service providers, and/or with other persons we conduct business with
   • When we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that would be transferred.

We reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary to comply with law or court order; cooperate with law enforcement; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of KITE, our employees, our users, or others.

We are committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorised access and use. As effective as modern security practices are, no physical or electronic security system is entirely secure. We cannot guarantee the complete security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. Any transmission is at your own risk. In the event that there is an interception of your personal information or unauthorised access or use of our database, we will not be liable or responsible for any resulting misuse of your personal information.

We have no control over the contents of third party sites or resources which are linked to the Website and we accept no responsibility or liability for them or the privacy practices they use or for any loss or damage that may arise from your use of such websites or resources.

We occasionally review this Privacy Policy to make sure it complies with applicable law and conforms to changes in our business. We may need to update this Privacy Policy, and we reserve the right to do so at any time. If we do revise this Privacy Policy, we will update the "Effective Date" at the bottom of this page so that you can tell if it has changed since your last visit. Please review this Privacy Policy regularly to ensure that you are aware of its terms. Your use of our Services constitutes your acceptance of the terms of the Privacy Policy as amended or revised by us from time to time.